During my time working as Digital Communications Officer at Act for Peace I managed the social media strategy, including designing and producing content, for a number of fundraising and advocacy campaigns. One very successful example was the 2014 Ration Challenge during its pilot year. This campaign challenged participants to eat the same rations as a refugee living in camps on the Thai-Burma for a week and get sponsored to do it, with all proceeds going to the work our partners The Border Consortium were doing supporting ration provisions and livelihood training in the camps. The campaign was a great success, surpassing its goal for participants and its original fund-raising target of $20 000 to reach $58 000 as of July 2014. In addition to managing the social media campaign I also assisted in the construction and management of the Ration Challenge web pages and graphic design.
Ration Challenge web page: http://www.actforpeace.org.au/Get-Involved/ration-challenge
Act for Peace Facebook page: https://www.facebook.com/actforpeace
Act for Peace Instagram page: http://instagram.com/actforpeace
Act for Peace Twitter page: https://twitter.com/actforpeace
Act for Peace is the international aid agency of the National Council of Churches in Australia. Working through the Act Alliance, a global network of more than 130 Christian faith organisations, Act for Peace provides humanitarian assistance to vulnerable communities in conflict and disaster affected areas across the globe.
Badges distributed to participants and at Ration Challenge fundraising events.
A3 poster distributed to participants and at Ration Challenge events.
Social Media Campaign
Sponsored Facebook posts (Facebook was identified as the main referral source for participants in the Ration Challenge):
Instagram pics from both Act for Peace and participants in the Ration Challenge captured using the hashtag #RationChallenge.